Client: TEB
Category:
EUK. TECH
Date: July 2019 -
TAKE A CLOSE LOOK TO THE FUTURE !
Turkish Economy Bank was in need of a project which let the young audience to meet with the embodiment of innovation, providing to take a close look to the future, support their “Innovative Pioneer” perception at their 7th anniversary of it’s strategic partnership with Turkish Innovation Week.
CONCEPTUAL DEVELOPMENT
As a continuation of RE-PLAY concept which was created in previous years and introduced to visitors for two years, a follow up concept was created from innovative projects involve technological developments of culture, art and sport. With REPLAY-ON concept, we allowed visitors to set their dreams free for two days.
CONCEPT DESIGN
Motto of the concept was designed as ‘’Take a close look to the future’’ to feature the importance of technology and user experience in the futures of sports and music.
A dynamic and colourful design language created at the logo and animations to reflect the identity of RE-PLAY ON.
ONLINE VIDEO PRODUCTION
For the introduction of RE-PLAY ON, an online video which involve the development of RE-PLAY concept was produced to promote the event in digital channels and give information about time and place of the event.
INTERACTION PROJECTS: DESIGN & DEVELOPMENT
In RE-PLAY ON, which set out with the slogan of ‘’Take a close look to the future ” projects were designed which participants could free their dreams.
Projects were developed in which football training were reproduced with gamification elements, live production performances in music were reinterpreted with user participation and drift techniques in automobile sports were redesigned on a small scale.
Visitors found the chance to explore the future of football training with Shoot ON and future of music with Music ON.
RESULTS
RE-PLAY ON was exhibited for 2 days, hosted 40.000 visitors and got the attention of traditional and digital media sources.
