An idea and concept study was implemented on the brief created by Roche to raise Breast Cancer Awareness within the scope of social benefit and awareness.

The concept, which was applied in retail stores where women's clothing, cosmetics etc. products are sold, was placed in the most visited areas of the store. Users who performed the examination by watching the video guide on the side of the inanimate mannequin, which is included in the branding and stand design, were able to access detailed information on the subject from the video screens, thanks to the software that was activated when they detected the masses.