The content strategy, production and management of the social media accounts of Viking Temizlik — a cleaning and hygiene products brand with over 45 years of experience and 100% domestic production — were undertaken. Communicating the brand's proprietary technologies positioned under the Technopower umbrella — Tex-Guard®, EnzyMax®, Anti-Tension®, Stain-Stop®, Motion-Active®, Silver-Hygiene® and Plant-Power® — to consumers in a clear and memorable way was placed at the center of the communication. A content plan was built around product introductions, technology explainers, usage tips, special-day content and campaign announcements. Creative concept development, visual and video content production, publishing planning and community management were carried out, with content produced in formats suited to the language of each channel — Instagram, Facebook, TikTok, YouTube and LinkedIn.