The content strategy, production and management of the social media accounts of TET Global Logistics — operating across Europe and Turkey in liquid chemical transportation, intermodal logistics and tank container services — were undertaken. For a brand addressing a corporate audience spanning the chemical and food industries, a content plan was built around explanations of its service areas, operational and field content, posts highlighting quality and occupational safety standards, sustainability efforts, and sector know-how. Creative concept development, visual and video content production, publishing planning and community management were carried out, with content produced in formats suited to the language of each channel — LinkedIn, Instagram, Facebook and YouTube.