The content strategy, production and management of the social media accounts of Teknopanel, Turkey's leading sandwich panel and EPS manufacturer, were undertaken. For a brand addressing a wide professional audience — from investors and architects to dealers and applicators — communicating a product range spanning roof and wall panels, cold storage and acoustic panels, Teknopor EPS products and Teknosistem external thermal insulation systems was placed at the center of the work. A content plan was built around product and technology content, reference buildings, behind-the-scenes posts from production facilities, installation and application explainers, international trade fair participations, and announcements of corporate milestones such as the ICI 500, Fortune 500 and TURQUALITY. Creative concept development, visual and video content production, publishing planning and community management were carried out, with content produced in formats suited to the language of each channel — LinkedIn, Instagram, Facebook, YouTube and X.