The content strategy, production and management of the social media accounts of GNC Makina, one of Turkey's leading companies in CNC machine technologies and engineering solutions, were undertaken. For a brand addressing a professional audience ranging from manufacturers and engineers to CNC operators and investors, a content plan was built around product and technology explainers, introductions to the brands it distributes, technical know-how content, trade fair and event posts, and the communication of proprietary organizations such as CNC Masters and GNC Future. Creative concept development, visual and video content production, publishing planning and community management were carried out, with content produced in formats suited to the language of each channel — LinkedIn, Instagram, Facebook and X.