Aim of the Turkish Ship, Yacht and Services Exporters Association was to highlight the record breaking export performance of the industry, increase its global visibility and share its future vision and targets with the world.
We developed a global communication campaign that focuses on performance data, expertise and vision of the industry while introducing partner companies and their successful projects and narrating the experiences of their global clients.
We named the campaign ‘The Art on Water’ and created a visual ecosystem inspired by the traditional art form of water marbling ‘Ebru’ to reflect the creativity of the industry performed above the water.
‘The Art on Water’ commercial is the first video production output of the campaign. We shot the film at biggest ship & yacht docks and repair & support facilities in Turkey by using FPV drones.
‘The Art on Water’ website is positioned at the center of the campaign that will continue throughout 2022. Campaign social media channels supported by constant advertising management aim to engage with professionals from specified markets around the world and drive traffic to the website.
‘The Art on Water’ carries its digital presence to physical world with communication operations at global industrial publications, fairs and events.
International social media communication strategies were developed for the social media communication of the “The Art On Water” campaign, and creative content was produced in line with this strategy. Advertising strategies were studied and implemented by analyzing target audience and growing audience throughout the campaign.