BRIEF
Sedona Bicycle desired a digital communication strategy and social media content series to create brand awareness and conversation.
We decided to build a concept includes all the positive feelings riding a bike make people feel and create a bound with the target audience.
APPROACH
KENDİ YOLUM
A campaign structure was created that everyone rides a bike would like to be a part of. A song and a video clip was given as a gift for every bicycle lover to implicate in their lives which features the main message, #kendiyolum. The video was backed with related contents on social media and users create their own stories with #kendiyolum hashtag.
RUN RUN YOLA DEVAM
A rap song was composed with the famous rapper Tankurt Manas. A video clip production was executed with Sedona products for the song.
BICYCLE IS LOVE
Video had been watched more than 1 million times on social media channels. Related social media content reached a high reaction and engagement rates. “Run Run Yola Devam” motto highly liked by the audience during campaign and become a trend.