PRODUCTION
Client: Parex
Category: PRODUCTION
Date: November 2025 - January 2026
AI VIDEO & SONG PRODUCTION
As part of the internal communication efforts of Parex, Turkey's leading brand in the cleaning tools market, an original video and a custom brand song were produced using artificial intelligence technologies. Designed to strengthen employee motivation and sense of belonging, the project covered lyrics and composition, AI-powered music and visual generation, and post-production — delivered end to end.